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The Codes We Follow Create Infinite Possibilities, Not Limitations (PART 2)

Michael Kraus

Blogger, Vlogger, Podcast-Connoisseur, Marketing & Advertising, Content Manager at CBA

CBA Blog Volume #8

When we last left off from our previous blog, we were examining section 8.04 of the Behavior Analyst Certification Board’s “Professional and Ethical Compliance Code for Behavior Analysts”. In this section we broke down the codes and ethics that come into play when we are dealing with Media Presentations and Media-Based Services. Upon breaking down that section, we were able to draw some extremely insightful conclusion upon how we should utilize these codes to our benefit, and not as a form of limitations to bind our creativity. As reiterated in the previous blog post, by not allowing the limitations of codes or ethics to back us into a corner, and stifling our creativity, we are able to utilize the boundary of the “box” per say to create content that matches or surpasses our expectations.

The next section we want to take a further look at is Section 8.05, “Testimonials and Advertising”. This section reads:

“Behavior analysts do not solicit or use testimonials about behavior-analytic services from current clients for publication on their webpages or in any other electronic or print material. Testimonials from former clients must identify whether they were solicited or unsolicited, include an accurate statement of the relationship between the behavior analyst and the author of the testimonial, and comply with all applicable laws about claims made in the testimonial. Behavior analysts may advertise by describing the kinds and types of evidence-based services they provide, the qualifications of their staff, and objective outcome data they have accrued or published, in accordance with applicable laws.”

When it comes to advocating fairness and privacy amongst our participants, this is one of the most important codes that we must abide by. At CBA, privacy and respect are at the forefront of services that we offer, and we must respect our participants in every way possible. We are not coming at this specific issue in a sense that we would only follow the code to dodge any consequences that would come with not adhering to the code itself. We are adhering to this code as almost a reinforcement of that we believe to be the most correct way to treat our participants as human beings. The level and care that we have for our participants and clinicians is deep-rooted in our core values, and we want to make sure that we don’t stray away from what we stand for.

When we break down this code, it is easy to understand the fact that we cannot pursue material which would display any of our current participants. We find this to be completely understandable in a sense that we do not want to take away the level of care that we are providing for a participant by the means of distraction. This leaves open the possibility that a program between the participant and clinicians could be derailed because a new element of the relationship is introduced. Although it would be nice to create and utilize content that is centered around current participants, it ultimately would not be ideal in regards to the goals set in place by everyone involved.

The remaining part of the code remains pretty straight forward, in regards to the fact we are allowed to advertise the services that we offer. These services are spelled out on our website, but have been heavily scrutinized to make sure that they are in regulation with all of the laws set in place. If you look under the ‘Services’ tab on our website (www.cbacares.com), there is a list of several services that we offer. Whether it’s Applied Behavior Analysis or our RAPID Skills Training, we have complied with the laws and codes to be able to post these to our site.

Since we have increased our social media efforts, there are certain rules that we have put in place for ourselves in order to make sure that we are respecting everyone that we are involved with. We do this by the means of having a Social Media Consent Form. This form is an agreement that anyone who will be displayed on any of our social media platforms fully aware and okay with their likeness being utilized. This can range from the Youtube videos that we put out, all the way to our Instagram posts that are solely based around photos. The consent form not only releases permission to CBA, but also acts as a symbolic gesture of respect and gratitude to anyone who is will to help us in out marketing and branding ventures.

I know that we keep reiterating the point that these codes and ethics expand our creativity, but we sincerely feel as though we are improving by being staying consistent with these guidelines. The level of respect that we have towards our participants and clinicians improves the flow of our creativity by taking the ego out of the equation. The selfish pursuit of one’s own personal interest in business ventures, art, teamwork, the list goes on, will ultimately be the number one source of limitation. In our next blog post, we will be examining section 8.06 of the code of ethics which deals with In-Person Solicitation.